Top Seven Tips To Ensure Your Property Is Noticed Online
James Murphy posted on 14th October 2021
When selling your property, online visibility is everything. The right marketing strategy can dramatically impact how quickly you sell, the level of interest your listing attracts, and the price you ultimately achieve. As a leading estate agent in Poole & Bournemouth, Martin & Co understands how crucial it is to showcase your property in the best possible light online. Below are our top seven tips to ensure your property stands out in today’s competitive market.
1. High-Quality Photography Makes a Big Impact
A picture is worth a thousand words, and in real estate, first impressions count. In fact, properties with high-quality photos receive more attention than those with poor images. When potential buyers are scrolling through listings, they are looking for homes that stand out—clear, bright, and professional photos show your property at its best.
At Martin & Co, we always invest in professional photography to ensure your home looks its best from day one. From capturing the natural light in each room to showcasing the exterior, high-quality photos can be the difference between a quick sale and a listing that lingers.
Why It Matters:
Listings with high-quality photos receive up to 90% more views than those with poor or no photos.
Clear, well-lit images help potential buyers connect with the space.
2. Use Video and Virtual Tours to Engage Buyers
Did you know that properties with video or virtual tours receive 36% more views and 31% more leads than those without? Adding a video walkthrough or 3D virtual tour can bring your property to life in a way that photos alone can’t.
In today’s fast-paced world, many buyers prefer to view a property virtually before booking a physical viewing. A virtual tour allows them to explore the home at their own pace and gives them a better sense of the space.
Why It Matters:
Video content can increase the chances of your listing being shared, widening your reach.
Virtual tours help potential buyers visualise the flow and layout of your property.
3. Accurate Floorplans Are Essential
A floorplan is a key element in any property listing. In fact, 37% of buyers won’t even consider viewing a property if the floorplan is not included. Buyers want to know the exact layout and dimensions of a property before committing to an in-person viewing.
By providing a clear and accurate floorplan, you’re giving potential buyers the information they need to make an informed decision. At Martin & Co, we ensure that every listing includes detailed floorplans to help buyers visualise the space.
Why It Matters:
They are essential for buyers with specific needs, such as families or those with mobility issues.
Floorplans provide a key overview of the property’s layout and how the space flows.
4. Detailed and Engaging Property Descriptions
Your property’s description should do more than just list its features. In today’s digital market, you only have a few seconds to grab a buyer’s attention, so make every word count. Highlight the unique selling points of your property—whether it’s a spacious garden, a newly renovated kitchen, or a prime location near local amenities.
At Martin & Co, we ensure that all of our property descriptions are detailed, engaging, and crafted to highlight the most desirable aspects of your home.
Why It Matters:
Descriptions filled with specific details help buyers envision themselves utilising the space.
Like any product, a well-written description gives a purchaser confidence in the item they’re buying.
5. Consider a Premium Listing for Maximum Exposure
If you want your property to stand out from the competition, consider opting for a premium listing. Properties with premium and featured listings are often placed at the top of search results, leading to increased visibility and higher levels of interest. In fact, premium listings can generate up to 33% more interest than standard listings.
At Martin & Co, we offer premium listing options at no additional cost on the major property portals like Rightmove and OnTheMarket to ensure your property gets the attention it deserves.
Why It Matters:
Higher visibility means more viewings and ultimately, a faster sale.
Premium listings boost your property’s visibility on property portals.
6. Price Your Property Correctly
Pricing your property accurately is essential to attracting the right buyers. If the price is set too high, you may scare off potential buyers, and if it’s set too low, you could miss out on achieving the best possible sale price.
At Martin & Co, we use a combination of local market knowledge, comparable property data, and expert advice to help you find the optimal price point for your property.
Why It Matters:
Setting the right price from the outset can lead to a quicker sale at a price closer to what you want.
The right price attracts serious buyers and creates a sense of urgency.
7. Maximise Exposure Across Multiple Platforms
In today’s digital world, exposure is everything. The more platforms your property is listed on, the more likely it is to be noticed. Is your property listed on the major property portals and social media platforms?
At Martin & Co, we ensure that every listing is seen by as many potential buyers as possible. In addition to traditional property websites like Rightmove and OnTheMarket, we also leverage social media platforms like Facebook, Instagram, and LinkedIn to reach a broader audience.
Why It Matters:
Social media allows you to tap into a wider and more diverse audience.
More exposure means more viewings, leading to a faster sale.
Final Thoughts
When it comes to selling your property, a fresh marketing strategy can make all the difference. If your current agent isn’t providing the level of exposure you need, it might be time for a change. Martin & Co offers a comprehensive property marketing package designed to give your listing the best possible chance of standing out in a crowded market.
We focus on delivering the best results for our clients, ensuring that we achieve the best possible price in the shortest time with minimal stress. If you’re ready to get your property noticed online, contact us today.
Want To Know The Sale or Letting Value Of Your Property?
Book your complimentary sales or rental property valuation now.
James has lived in the Poole & Bournemouth area for over 25 years and has an extensive knowledge of the conurbation. He started his career in the property industry in 2015 following his graduation from the University of Kent, Canterbury and has worked in a variety of different roles in this time. Formerly a Sales Manager, he brings an in-depth understanding of the industry to his current role as Marketing Manager at Martin & Co.
