What to Do in a Falling Market: Smart Property Moves with Martin & Co
James Murphy posted on 22nd July 2025
When the property market starts to dip, it’s easy to feel uncertain or hesitant about making your next move. But with the right strategy, a falling market can actually present valuable opportunities – especially if you’re thinking about upsizing, selling, or switching to a buy-to-let arrangement.
At Martin & Co, we help buyers, sellers, landlords and investors navigate all types of market conditions with confidence. Here’s how you can make the most of a softer market.
1. Upsize Now: A Falling Market Can Work in Your Favour
One of the most overlooked advantages of a falling market is the opportunity to upsize – and save in the process.
Here’s how it works:
If property values are falling across the board, you’re losing less on the sale of your current home than you’re gaining on the purchase of a more expensive one – because the same percentage drop applies to both.
Let’s say your current home was worth £300,000, but it’s now down by 10% to £270,000 – a £30,000 decrease.
The property you want to buy was £500,000, and it’s also down by 10%, now valued at £450,000 – a £50,000 reduction.
Net gain: £20,000.
That’s a clear advantage for those looking to move up the ladder. So if upsizing was on your radar, now could be the perfect time to act.
2. Selling? Get Ahead of the Curve
In a falling market, time is not on your side when it comes to selling. Pricing competitively from the start is crucial.
Why price competitively?
Overpricing leads to your home sitting on the market longer, which in turn could give prospective buyers a negative perception of the property. The longer it remains unsold, the wider the gap can grow between your asking price and its realistic market value.
Pricing right from the outset means you attract more interest, sell faster and avoid further drops in value.
Contact your local Martin & Co branch today for a free valuation or a chat about your next steps.
This article is for informational purposes only and does not constitute financial or mortgage advice. Property decisions involve risk and should be based on your individual circumstances. We strongly recommend that you seek independent financial advice and conduct your own research before making any investment or property-related decisions.
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James has lived in the Poole & Bournemouth area for over 25 years and has an extensive knowledge of the conurbation. He started his career in the property industry in 2015 following his graduation from the University of Kent, Canterbury and has worked in a variety of different roles in this time. Formerly a Sales Manager, he brings an in-depth understanding of the industry to his current role as Marketing Manager at Martin & Co.
